UTM link builder
Build trackable campaign links so you can see which platform actually drove the clicks.
- 100% free
- No sign-up
- Private — runs in your browser
- No file limits
How to use it
- 1Paste the destination URL you are linking to.
- 2Pick a platform preset, or fill in source and medium yourself.
- 3Add a campaign name so you can group the links together later.
- 4Copy the finished link and use it in your post.
About this tool
When you post the same video to 22 places, a plain link can’t tell you which platform actually sent the traffic. UTM parameters fix that — they tag a URL with the source, medium, and campaign so your analytics can attribute every click. Fill in the fields (or tap a platform preset) and you get a clean, properly-encoded link to drop in your bio, caption, or video description.
Frequently asked questions
What do utm_source, medium, and campaign mean?
Source is where the click came from (e.g. instagram), medium is the type of traffic (e.g. social), and campaign groups a set of links together (e.g. summer-reel). Term and content are optional extras for finer tracking.
Will these links work everywhere?
Yes. UTM tags are just query parameters on a normal URL — every analytics tool (Google Analytics, Plausible, Fathom, and others) reads them, and they never change where the link goes.
Do I need a different link for each platform?
Ideally yes — change utm_source per platform so your reports separate them. The presets make that a single click.
Skip the busywork entirely
These tools handle the fiddly bits by hand. Yelly Nelly does the whole thing — upload one video and it writes captions and posts to all 22 platforms in a click.
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